Archive for the ‘ global warming ’ Category

Problem with Climate Hawks

Climate change has a PR problem. It’s true. The spokespeople for climate change often feel like they’re preaching to the choir, or in a language few understand. While Bill McKibben’s writing is great, he’s still writing for a pretty intelectual audience about some pretty heavy science. Al Gore has been most successful at opening up the discussion from the movie An Inconvenient Truth, which was a call to action in lecture format. While it did well for a documentary, calling an issue as complex as climate change a moral imperative isn’t exactly actionable mass-market material (especially from a left wing politician).

This is where I come in. I’ve spent my whole career trying to make something for a niche audience and take it mass market. When we started PopCap, video games pretty much fell into the 15-24 year old male demographic. Sure, Nintendo skewed a bit younger, but for the most part, gaming was for 15% of the population. Thanks to innovations on the Internet and the advent of new platforms, we helped lead the wave of gaming for the masses. Twelve years later, most everyone plays games whether on Facebook, the web, or on your phone.

We didn’t succeed by making pandering games. We took game concepts that we loved and spent a whole lot of effort, energy and craft to make that fun accessible for everyone, even if the player had never played any games before. That’s what climate hawks need to figure out. Their message is good. The content is there. It’s just completely inaccessible, and as I’ve learned in games, something inaccessible is pretty much by definition unappealing.




Entering Exploratory Phase

Over the last couple of years, I’ve been exploring causes that could mean a lot to me. I’ve been open minded, getting involved, and most importantly, learning. Whether third world issues like clean water with charity:water, education with FIRST Robotics, or donating too much money to politicians. I’ve met with some awesome people who dedicate a huge amount of time to making the world a better place.

For the indefinite future, climate change will be my main focus. Why? If we don’t solve global warming, more and more people will be without water. If first world countries collapse, education as we know it will only become more difficult. If our infrastructure degrades because of natural disasters, no amount of entrepreneurship will save us after it’s too late. But climate change is such a large problem, how should I tackle it?

Here’s my strategy:

I’m going to go in with a completely open mind, exploring four areas of global warming:

  • Science
  • Politics
  • Public Relations
  • Business

I’m going to try and split my time equally among the four categories without being too predisposed to either. My goal will be to speak with and learn from experts along all of them, read books, and pay attention to the news. This is all a bit daunting, so I figure some kind of strategy will be helpful. I would love feedback and thoughts.





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