Climate change has a PR problem. It’s true. The spokespeople for climate change often feel like they’re preaching to the choir, or in a language few understand. While Bill McKibben’s writing is great, he’s still writing for a pretty intelectual audience about some pretty heavy science. Al Gore has been most successful at opening up the discussion from the movie An Inconvenient Truth, which was a call to action in lecture format. While it did well for a documentary, calling an issue as complex as climate change a moral imperative isn’t exactly actionable mass-market material (especially from a left wing politician).
This is where I come in. I’ve spent my whole career trying to make something for a niche audience and take it mass market. When we started PopCap, video games pretty much fell into the 15-24 year old male demographic. Sure, Nintendo skewed a bit younger, but for the most part, gaming was for 15% of the population. Thanks to innovations on the Internet and the advent of new platforms, we helped lead the wave of gaming for the masses. Twelve years later, most everyone plays games whether on Facebook, the web, or on your phone.
We didn’t succeed by making pandering games. We took game concepts that we loved and spent a whole lot of effort, energy and craft to make that fun accessible for everyone, even if the player had never played any games before. That’s what climate hawks need to figure out. Their message is good. The content is there. It’s just completely inaccessible, and as I’ve learned in games, something inaccessible is pretty much by definition unappealing.